JOSHUA BOLLBACK BUTLER
key roles & places I've worked
Content Strategist
January 2020 - present
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B2B storytelling – enabling clients to get to the crux of what it is that they’re trying to convey and take that insight into creative assets that help them to win their objectives.
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Led an Australian team for a global technology consulting firm, supporting their deal teams in mega deals.
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Strategic transitions for each stage, adding value to every process.
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Creative-led strategic approach, creating assets that helped the account teams to achieve their purpose and outcomes and taking this into the whole end-to-end process from the creative departments to briefs, to delivering outcomes.
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Running workshops with clients to assess what they’re trying to say, enabling any client to get to the crux of what it is that they’re trying to convey
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Using my hybrid skills of being a creative strategist and strategic writer, doing workshops, presentations, and creating the assets all from one place, adding value in the end-to-end product life cycle.
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Adding critical value where it was needed, helping the deal team win the deal end-to-end. From the idea to implementation. From core messaging to executive summary, team books, value reports, interactive and web pages.
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Working directly with clients I handle myself professionally and I was trusted with senior clients, running workshops and presenting creative work to senior leaders.
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Responded to RFPs & new business pitches at speed with quick turnaround
Key Tools Used: Word / PowerPoint / Mural/ Miro
Digital
Copywriter
September 2020 - April 2021
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Writing and designing features for new intranet (700 pages) and website (700 pages)
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Liaising with key stakeholders of the organisation and all staff. Getting it over to live with 3,000 staff users, working on both the technical end of design and flow, and revamping copy according to competitor analysis and stakeholder insights.
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Writing articles, social media posts, landing pages, eDMs, and video scripts
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Strategy and storyboards for new brand video campaign
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Writing and illustrating a colouring-in book
Key Tools Used: Wordpress / Elementor / Microsoft Word
Copywriter / Strategist
March 2019 - April 2019
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Establish voice and customer journeys for both their Financial Services & Loans
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Customer engagement with EDMs, articles, blog posts, rebranding websites
Copywriter
February 2017 - July 2018
Clients included:
Stryker - Australian Hearts / #AussieHeartHero
Webcopy / eDms/ Radio Live Read / Radio ad / Facebook ads / videos
Anglicare - 2017 New Branding / Winterball - Lost Supper Dinner 2018
Webcopy / eDms / Brochure / videos
Incent - New Branding and Marketing
Press Release / Facebook ads / eDms
Bible Society Australia - The Invisible Book / World Song / Eastertxt / Holytxt / The Really Good News of Christmas - For Me! / Bible Passage
eDms / Webcopy / Creative content - SMS Campaigns / Social Posts / videos
INVOCARE - Simplicity Funerals Staff video
Pre-interview script / vox pop / final script and video production
Seatfrog - Launch
eDms / Webcopy
Ixonn Group - Speechwriting for Gleuto Serafim
Sydney Blockchain Technology Conference 2017
Interviewing / Research / Speech writing / Powerpoint presentation
Montgomery Investment Management - Opinion Piece
“How AMP lost its way”
SUJET - New Business
DM ideas / new logo design / business cards
Key Tools Used: Vimeo / Googledocs / Googlesheets / Mailchimp
Freelance Copywriter
January 2010 - Janurary 2017
Clients included:
Amex
Banner ads, product descriptions, and other content.